Client: Atlanta Apparel, the largest apparel wholesale tradeshow market on the east coast.
Problem: Create a year-long campaign in three weeks for the upcoming relaunch of Market, once the Georgia lifted in-person covid convention restrictions, without being reliant on photoshoots.
Solution: Say hello to our illustrated models, wearing the latest trends dictated by our in-house fashion experts. For this year’s campaign we created four seasons of ladies, each with swappable patterns and dedicated color palettes. The focus for this presentation is the launch of the campaign with our October 2020 Spring Garden Party.
Featured Deliverables: Magazine Ads, Direct Mailer, Social Posts, Bag Giveaway, Safety Wristbands, Signage, Virtual Fashion Show Lookbook & After Market Calendar Giveaway
Roles: Designer, Illustrator, Campaign Development, Motion Graphics
